Top Gear Training

The Challenge

Top Gear Training had an outdated website that no longer reflected the quality of the business.

The site wasn't optimised for SEO, the online booking experience wasn't functioning as intended, and the overall user journey made it difficult for potential customers to find information and book training.

The business needed a website that was professional, easy to navigate and built to support future growth.

Tablet displaying a website for Top Gear Training, featuring images of a boat with people in life jackets. The site promotes industry-leading driving and marine training, and offers information about recreational skipper's tickets.

Services Provided

✓Squarespace Website Design

✓ Website Strategy

✓ Service Page Design

✓ Booking Experience Optimisation

✓ Ongoing Website Support

Working with content supplied by the client, I redesigned the website to create a more professional, user friendly experience.

This included:

  • Squarespace website design

  • Service page layouts

  • Booking journey improvements

  • Copy refinement

  • Ongoing website updates

My Role

The Transformation

Laptop on a white table displaying a website about skills for the road and water, with a background of a sunny room with shadows on the wall.
Laptop displaying a website for Top Gear Training, featuring a boat on the water with people onboard, over a background of a distant shoreline and a partly cloudy sky.

The Outcome

The new website transformed Top Gear Training's online presence by creating a smoother experience for both the business and its customers.

Key improvements included:

  • A modern, professional website that reflects the quality of the business.

  • An improved online booking experience, making it easier for customers to book independently.

  • Fewer phone calls and text messages from customers needing assistance with bookings or finding information.

  • A stronger SEO foundation to support long term online visibility.

  • An easy to update Squarespace website that can continue to grow alongside the business.

What Top Gear Training Had to Say

Working with Mel at Melissa Jade Creative has been an outstanding experience.

She was professional, approachable, and incredibly knowledgeable throughout our website redesign and booking integration. Mel took care of all the technical aspects that we simply couldn't have managed ourselves, and she was always available to answer questions and help whenever we needed it.

What really sets Mel apart is her understanding of Facebook and Instagram analytics. She knows how to interpret the data, identify what works and what doesn't, and use those insights to improve your online presence and marketing. Thanks to her, Top Gear Driver Training now has a professional website, a seamless booking system, and a much stronger online presence.

We highly recommend Mel to anyone looking for a reliable, knowledgeable, and talented web designer.

Ready for a website that works as hard as you do?

Whether you're launching a new business or refreshing your current website, I'll create a strategic Squarespace website that's designed to attract, engage and convert your ideal customers.

Enquire Now